What would you do if you had an extra 24 hours to spread some positivity in the world? Chevrolet asked that question in conjunction with Leap Day 2016, and commissioned a 14 film digital campaign to explore the question of having one extra day this year to do a good deed.
Acting as Philo Media’s creative and production arm, Big Nest generated two heartfelt stories of tireless work at charities in Los Angeles and produced, shot and edited the films. The videos featured celebrities and social media influencers Eva Longoria and Ashley Benson as they brought awareness to their favorite causes and the people behind them who often go unnoticed. All of these stories were created as a surprise event for the charity workers, which included a special contribution from Chevrolet.
#DayItForward continues on in 2016. To date, the #DayItForward films have been a huge success with over 100 million unique impressions.