Mother NY, one of the industry’s most decorated and respected advertising agencies, came to Big Nest Creative with a concept to take Husky Tools on the ultimate product demo road trip.
The project started with a custom 18-wheeler designed to resemble a gigantic toolbox. We filmed “The Making Of…” as the vehicle was designed, built and launched into the world.
Two Tool Ambassadors then drove the truck to various environments where workers could test the durability of Husky tools under extreme conditions.
We worked with a nimble crew with multiple camera formats to capture as much material as possible.
We shot 10 shoot days over the course of five months in five different locations across the country.
The finished videos make the case that Home Depot’s primary tool offering is second to none when it comes to quality, durability and performance.