As the digital production arm of Philo Media, we were tasked with a project to push the boundaries of Kellogg’s emerging online content space. The assignment was to position the advertiser’s cereal as a quick, easy, fun, functional and delicious part of our busy lives.
We conceived and pitched three unique creative directions that all featured celebrity chef, author and Food Network host Claire Robinson. All three examine the possibilities of cereal beyond the traditional breakfast in a bowl.
Once concepts were approved, we brought in a veteran director who developed fleshed out stories. Our director worked with a nimble production team to shoot three broadcast-quality films in three tight shoot days.
In the spirit of exploration, each of the concepts uses a different narrative style. The payoff is a fresh, healthy and convenient take on cereal that you haven’t seen before from Kellogg’s. The three videos were digitally distributed and have been cumulatively viewed more than 600,000 times.